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Inspur Media Cloud Solutions

[summary]

Summary: Inspur’s Media Cloud, by drawing on the advantages of digital TV, iTV, NTV and video communications, has innovatively created a new application mode. It achieves a cross-platform and cross-media integration of all aspects of the media business, and is based on Cloud Computing technology. The system puts forward “end-to-end” overall solutions, and brings about new TV services and experience, through its integration of new technologies like Cloud Computing and Big Data, and its combination with experienced Internet business solutions.

Inspur’s Media Cloud, by drawing on the advantages of digital TV, iTV, NTV and video communications, has innovatively created a new application mode. It achieves a cross-platform and cross-media integration of all aspects of the media business, and is based on Cloud Computing technology. The system puts forward “end-to-end” overall solutions, and brings about new TV services and experience, through its integration of new technologies like Cloud Computing and Big Data, and its combination with experienced Internet business solutions.

Generalization:

Inspur’s Media Cloud solutions have taken the lead in applying the globally prevailing big data technology to radio and television networks. The comprehensive utilization of technologies such as cloud linkage, vertical search, and collaborative filtering has not only realized more diverse business forms at lower costs, but also may carry out more efficient analyses of users’ operational data, thus providing them with personalized services. At the same time, Inspur’s Media Cloud solutions have systematically and effectively integrated the experience and expertise of Internet business and brought about a new experience for television services and usage.

By virtue of its concept of being efficient, friendly, smart, and pro-environmental, and because of its features (such as its intelligent business platform, smooth visual experience, and diverse TV applications) and its ability to conduct multi-screen business with a wide radiation range, this solution may help radio and television operators at all levels to develop the next generation of interactive TV and TV applications with high speed and efficiency, whilst maintaining low costs. Operators can thus realize the transformation from watching TV to using TV, and in so doing, greatly increase their professional ability and business output.

Framework:

1. First solution for a cloud computing-based multi-service iTV system in the field

Based on the multi-service iTV system supported by Cloud Computing, a large number of iTV services are performed via the means of cloud integration.

The powerful services offered by the Cloud Platform, and its diverse terminal activities, reduce one’s dependence on terminal technology and lower the costs incurred per household.

The introduction of Big Data allows for the uniform smartization of business.

Characteristics

1. Redefined Digital TV Services

The brand-new Inspur Media Cloud breaks away from tradition, takes the lead in applying Cloud Computing and Big Data to the business platform, and offers comprehensive, “end-to-end” solutions for radio and television network operators. By using Cloud Linkage, the system can offer personalized services and bring business to the market in a precise way, thus greatly raising the utility rate of bi-directional business.

2. The Business Platform with Exceptional Capability

The business support capability of the brand-new Media Cloud has doubled, when compared with the situation beforehand. Under typical deployment, the cloud platform can support a maximum of more than one million users online simultaneously, which is sufficient to meet the demands of any provincial radio and television network operator. Moreover, it is able to make strategic decisions and conduct effective management of terminals and business operations.

3. Smooth Visual Experience

Terminals that are characterized by high performance and combined with the latest software architecture that is synchronous with the international market, lends solid support to users using digital TV terminals. On the brand-new smart cloud terminals, the stylish, transparent sliding interface appears throughout the whole process, which makes the operational experience exceptionally smooth and extremely simple.

4. Multiple TV Applications

The Inspur Media Cloud provides an APPStore business platform, which can support the operation of diverse TV applications on terminals in a unidirectional/bi-directional way. By adopting middleware up to the latest international standards, the platform can lend effective support to the efficient development of a large number of applications. It can also give support to all kinds of NGB business.

5. The Ability to Offer Multi-Screen Business with Wide Radiation Range

Inspur Media Cloud solutions can send services operated by the radio and television network to each family through smart set-top boxes with built-in WIFI connections. It can thus create multi-layered, in-depth interactions between multi-screen terminals and television terminals.

Typical Applications:

Shandong Net

Shanxi Net

CTH Thailand CTH

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