Digital Marketing System Construction Project of a Large Wine Enterprise

Inspur creates a digital marketing system for a large wine company, which becomes a "phenomenal" product in the liquor industry and successfully shapes a new benchmark for the digital transformation of Chinese wine industry.

Due to changes in the market environment, it is difficult for consumers to purchase alcohol, channel management and control are difficult, supply chain coordination capabilities are insufficient, and the customer service system needs to be improved.

It explores the use of S2B2C's online and offline integrated wine sales model, opens up the digital channel of the whole chain from production to consumption, provides consumers with a service platform, and realizes the multi-level link and interaction between the company and consumers. It has not only expanded the growth space of dealer business, but also improved the carrying and service capabilities of physical stores.