Integrated Marketing Solution of FMCG Industry

Whole industry chain marketing solution of Inspur FMCG. The whole chain digital path from production to channel and consumer is gotten through. The scheme covers the brand owner operation management, channel distributor operation management, retailer terminal sales, consumer marketing service, BC integrated operation, etc. to help enterprises achieve the S2B2C full-link digitization of marketing service and construct the modern marketing system of the business routing, management fining, operation datamation, management and control integration.

With the popularization and application of cutting-edge technologies such as cloud computing, Internet of Things, mobile internet, and social networks, there is the continuously increased demand for an "integrated, intelligent, and collaborative" marketing management model in the FMCG industry.

The integrated marketing solution of FMCG industry mainly covers brand owner operation management system, channel owner marketing management system, terminal store sales system, consumer service platform, BC integrated operation platform and other business modules, which can empower brands, customers, channels, markets and other key marketing elements by informatization, and form a closed loop of marketing business collaboration and data circulation in all links.